2019 is almost at its end and a new decade is about to start. As we’re approaching the end of this decade, it’s a great time to look ahead and check out how the marketing industry will change as a result of emerging trends.
Technology plays a huge role in changing and evolving every field so most of these will be centred around technology. However, personalization is also becoming increasingly important as a result rapid digitalization and automation.
On that note, let’s take a look at 3 of the most powerful trends that will change the marketing industry within 2020.
The advancements in technology and online content provides consumers more power. They are no longer waiting for you to tell about products instead, they’re going to do their own research. Marketing is no longer about convincing people to buy products or work with your company. It’s about giving the customers an amazing service and building a positive work culture that will the customer an overall pleasing experience.
Efficiency, convenience, knowledgeable and friendly service, and easy payment options, up-to-date technology, personalization, an easy mobile experience, all contribute towards building a positive customer experience.
Visual content is one of the most influential types of content in this day and age. The rapid growth of platforms like Instagram and Pinterest are good proof of this. In fact, images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.
Visuals are also more impactful than written content since it communicates the message better to your audience and it’s more appealing. Additionally, posts with images are recorded to produce 180% more engagement.
In an age where consumers are constantly flooded with marketing messages through various channels, personalized messages that are tailored to your audience will stand out immensely. 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon.
Marketing personalization is no longer just changing the name of the person you’re addressing in your email newsletters. Improvements in technology such as AI combined with increased data collection and insights from social media and other sources have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between.
It’s time to start planning your marketing strategy for 2020 if you haven’t already. And when you do, always keep these shifting trends in minds in order to create an effective strategy.